Data-Driven Decision Making
Unifying fragmented data into one owned dashboard leadership actually trusts. The engagement pattern that became Lens.
A firm making decisions off spreadsheets stitched together from several different systems usually trusts the last person who edited the file. The engagement starts by mapping where the data actually lives, then builds a single owned pipeline and dashboard that leadership can read at a glance, on infrastructure the client controls. This is the kind of engagement Lens grew out of.